Business in Sandton, April 2017
Welcome to the fourth edition of the Megaplex Business Newsletter: "Doing
Business in Sandton" as advertised in our longstanding Newsletter: "Shopping in
Sandton". This short monthly newsletter will give you quick tips
that can make your business more profitable, safer and --possibly-- more fun!
(this tip first appeared in the
Software Africa Newsletter
- February 2017: subscribe
Not sure of a word? In the Google Chrome browser, or on
www.google.co.za, or in Firefox with Google as
default search engine, you can easily get the dictionary
definition of any word. For example, enter "meaning of
life" or "meaning of word life", and Google will give
you a handy display:
Simple email Marketing Course, Continued: Say "Thank
Do you like people who appreciate you? I do.
Would you be more likely to buy from someone who said
Last month I suggested that you keep a spreadsheet (or
even a text list), with your customer's name, email
address, SMS number and, preferably, date and product
bought, in separate columns. Now we will start putting
them to use.
Start an email. Address it to the first customer on the
list (copy and paste their email address). Using the
<data> for that customer, say something like,
Thank you for buying <product> from us on <date>.
We really appreciate your business! In these difficult
times, it allows us to be here for when you need us
Personalise it as much as possible.
If you have any tips or useful information for the
customer, add them.
Repeat for the other customers who bought on that day.
Don't ask them to buy anything, just say "Thanks".
Next day, do a few more.
A Business Surety Can Cost Your Family House!
Business guru Peter Carruthers writes:
"Easter always brings back memories of the worst month
of my adult life. At the end of May 1992 I was wrestling
with a decision. Close my business? Or not?
Most business owners face this decision. It was my turn
after eight wonderful years. I did what I thought was
the most honourable thing for my staff and my creditors
and my clients.
But I had no clue about the storm looming. That storm
began brewing the day I signed the first suretyship
contract. That was during my second visit to my bank
within a week of starting.
A suretyship is one of the contracts in that sheaf you
sign whenever you borrow money or sign a lease.
All the bad things that happened during the next 10
years resulted from those suretyship contracts.
I still ask myself why my attorney and my accountant
never told me about the risks.
Each person I had asked said that signing these
contracts was normal. What they meant was that we all
sign them. And we all sign them because we think
I later discovered that many business owners do not sign
suretyships. As I felt first-hand the evil fallout, I
realised that I should have asked different questions.
For each clause in the suretyship contract I should have
asked, "What happens to my wife and children if the
business cannot repay this?"
So I have written a
email course to tell you what each clause means, in
Get yours here.
I could give you all the detail now but it is so scary
that it is best delivered in small doses.
Bottom line: If you have signed a suretyship contract
you want to un-sign it as fast as you can.
99% of the fallout from a business closure results from
those contracts you, your spouse, your partners, and
your parents may have signed.
Suretyship contracts have changed since 1992, of course.
After 25 years of being tested in court, they hurt the
suretyship signatory even more now than they did
join the free course here."
All the best from Rick at Megaplex!
To view other issues of the newsletter, click
these links (same page):