Doing Business in Sandton, August 2017

Welcome!

Hello!

Welcome to the Megaplex Business Booster Newsletter as advertised in our longstanding Newsletter: "Shopping in Sandton".  This short monthly newsletter will give you quick tips that can make your business more profitable, safer and --possibly-- more fun!  

You might like to attend a free webinar on Tuesday nights about handling POPI, the Protection of Personal Information Act, which promises fines up to R10,000,000 and jail time up to 10 years for the unwary.

What are Google Chrome Apps, Extensions and Themes?

(this tip first appeared in the Software Africa Newsletter - August 2017: subscribe here)

Google Chrome on its own is a capable web browser. However, Google allows its functionality to be extended. These add-ons are found on the Chrome Web Store.

At the top left, there are four categories: Extensions, Themes, Apps, and Games.
  1. The "Games" category is self-explanatory, and extensive.
  2. Themes appear as a background on the Google search screen. Most, but not all, are free of charge.
  3. Apps are applications you can run inside your browser with a dedicated user interface and user interaction. They are typically more rich and interactive than a website, but less cumbersome than a desktop application. Examples include Google Drawings, Cartoon Yourself, and photo editors.
​Extensions also provide functionality, but unlike apps, there is little or no user interface. Instead, they extend the functionality of Google Chrome and the websites being viewed in it. They can extend Google Chrome by adding a new button to the address bar, for example to download YouTube videos, or Grammarly to check your grammar and spelling (even correctly spelled words used in the wrong context).

Simple email Marketing Course: "Write Naturally"

A marketing email is not an academic thesis. You do not have to use long words. Or complicated sentences. You are writing to a friend, so write as you would speak to a friend. (Just leave the expletives out)

It's OK to mention the Rugby, Cricket or Athletics, whatever turns you on. Just do, at some point, get around to what you can do for the client! What you can do for them, not what they can do for you.

As an example, look at the email directly below.

Free Webinar:  New Law Will Affect 650,000 Small-Business Owners!

Small Business guru Peter Carruthers writes:
"Each time government introduces a new law it costs us small-business owners time, effort, and money.
As well as immense angst each time someone writes about the potential fines and jail time. This time the fines go up to R10 million and the jail time stretches to 10 years.
It's enough to be frightening. Especially when you don't know why.
And that's what's happening regarding the new Protection of Personal Information Act, aka POPI and POPIA:Free Seminar: Protection of Personal Information Act

  • POPI demands that we protect any personal information we hold. (This includes emails and phone numbers of clients, staff, suppliers, ...). And to secure it so we cannot lose it.
  • POPI demands that we submit certain documentation to government.
  • POPI demands that we monitor data leaks and report them to government. This includes PC losses and thefts (and maybe tablet and smartphones losses and thefts) because that's where we store our data.
  • In other words this is pretty intrusive legislation.

This new law is coming soon. There will be much noise and confusion en route. And a lot of professionals making big money out of our ignorance.
That's why I am offering an online webinar on POPI: For Small-Business Owners.

On Tuesday, 29 August, at 8 PM. It's free. Click here to join me online. We'll unpack the complexity into words of one syllable.

  • I will show you what needs doing.
  • And discuss the impact on your business.
  • And why it's important you address it now.
  • And answer your questions.
Free Seminar: Protection of Personal Information Act

 

Click here to join me online at 20:00 SA Time on Tuesday 29 August or Tuesday 5 September.  PS: Or any Tuesday for the foreseeable future.
Please share this with any business owners you know. This is vital info which is not reaching enough of us.
Warm regards
Peter Carruthers"
All the best from Rick at megaplex.co.za!

To view other issues of the newsletter, click these links (same page):
2017: January, February, March, April, May, June, July, August, September, October, November, December, Subscribe here.