Business in Sandton, August 2017
Welcome to the Megaplex Business Booster Newsletter as advertised in our
longstanding Newsletter: "Shopping in
Sandton". This short monthly newsletter will give you quick tips
that can make your business more profitable, safer and --possibly-- more fun!
You might like to attend a
free webinar on Tuesday nights about
handling POPI, the Protection of Personal Information Act, which promises fines
up to R10,000,000 and jail time up to 10 years for the unwary.
What are Google Chrome Apps, Extensions and Themes?
Google Chrome on its own is a capable web browser. However, Google allows
its functionality to be extended. These add-ons are found on the Chrome Web
At the top left, there are four categories: Extensions, Themes, Apps, and
also provide functionality, but unlike apps, there is little or no user
interface. Instead, they extend the functionality of Google Chrome and the
websites being viewed in it. They can extend Google Chrome by adding a new
button to the address bar, for example to download YouTube videos, or
Grammarly to check your grammar and spelling (even correctly spelled words
used in the wrong context).
"Games" category is self-explanatory, and extensive.
appear as a background on the Google search screen. Most, but not all,
are free of charge.
are applications you can run inside your browser with a dedicated user
interface and user interaction. They are typically more rich and
interactive than a website, but less cumbersome than a desktop
application. Examples include Google Drawings, Cartoon Yourself, and
Simple email Marketing Course: "Write Naturally"
A marketing email is not an academic thesis. You do not have to use long words.
Or complicated sentences. You are writing to a friend, so write as you would
speak to a friend. (Just leave the expletives out)
It's OK to mention the Rugby, Cricket or Athletics, whatever turns you on. Just
do, at some point, get around to what you can do for the client! What you can do
for them, not what they can do for you.
As an example, look at the email directly below.
Free Webinar: New Law Will Affect 650,000 Small-Business Owners!
Small Business guru Peter Carruthers writes:
"Each time government
introduces a new law it costs us small-business owners time, effort, and money.
As well as immense angst each time someone writes about the potential fines and
jail time. This time the fines go up to R10 million and the jail time stretches
to 10 years.
It's enough to be frightening. Especially when you don't know why.
And that's what's happening regarding the new
Protection of Personal Information
demands that we
protect any personal information we hold. (This includes
emails and phone numbers of clients, staff, suppliers, ...). And to secure
it so we cannot lose it.
demands that we submit
certain documentation to government.
demands that we
monitor data leaks and report them to government. This
includes PC losses and thefts (and maybe tablet and smartphones losses and
thefts) because that's where we store our data.
words this is pretty intrusive legislation.
This new law is coming soon. There will be much noise and confusion en route.
And a lot of professionals making big money out of our ignorance.
That's why I am offering an online webinar on
POPI: For Small-Business Owners.
On Tuesday, 29 August, at 8 PM.
Click here to join me online.
We'll unpack the complexity into words of one syllable.
I will show
you what needs doing.
the impact on your business.
why it's important you address
Click here to join me online at 20:00 SA
Time on Tuesday 29 August or Tuesday 5 September.
PS: Or any
Tuesday for the foreseeable future.
Please share this with any business owners you know. This is vital info which is
not reaching enough of us.
All the best from Rick at megaplex.co.za!
To view other issues of the newsletter, click
these links (same page):