Doing Business in Sandton, April 2018



Welcome to the Megaplex Business Booster Newsletter as advertised in our longstanding Newsletter: "Shopping in Sandton".  This short monthly newsletter will give you quick tips that can make your business more profitable, safer and --possibly-- more fun!  

Online Business Tip: Would a Loyalty Programme Help?

Research has shown that people will alter their behaviour if given suitable rewards.  That applies equally to shopping behaviour.  I notice, for example, that I am inclined to shop at Pick 'n Pay because of their Smart Shopper programme.

Could a Customer Loyalty Programme similarly benefit your small business?  Or even your large business?

Of course, setting up a loyalty programme of your own can be very expensive, time-consuming, and error-prone.  What if there was a ready-made programme that already has buy-in from major chains like Checkers, Spur, and Sorbet?  One that would reward your customers when they buy from you, but also reward them --and you-- when they buy elsewhere?  One, moreover, that is cheap to join and has no monthly fees at entry-level?

Such a scheme exists.  We’ll talk more about it next month..

This Will Affect More Than Your Business...

We tend to be mainly concerned with our daily lives, our daily businesses, and pay less attention to the rest of the world.  Consequently, mega-trends can catch us unawares.  Here is one that could kill you, in fact all of Humanity, if not well handled:

Artificial Intelligence (AI).  You already us it daily; in Google, in your smart phone.  It seems pretty helpful, pretty innocuous.  However, what happens when AI becomes smarter that we are?  When it becomes Artificial Superintelligence (ASI)?  With the ability to improve its own programming, enormous computing power and speed, and no loyalty to Humans, it could be very dangerous.

We are on the edge of change comparable to the rise of human life on Earth. — Vernor Vinge

With intelligence comes power. Which means an ASI, when we create it, will be the most powerful being in the history of life on Earth, and all living things, including humans, will be entirely at its whim—and this might happen in the next few decades.

We have what may be an extremely difficult problem with an unknown time to solve it, on which quite possibly the entire future of humanity depends. — Nick Bostrom

We need as many people as possible to think about the problem as soon as possible.
Read "The AI Revolution: The Road to Superintelligence" by Tim Urban on "Wait but Why".

Your CrashProof Offer Expires Tonight!

Small Business guru Peter Carruthers writes:

This email expires at midnight, Monday, April 30.
Has your business...

  • ever used an overdraft?
  • ever factored invoices?
  • ever borrowed money for an asset like a car, photocopier, switchboard, et cetera?
  • ever held a business credit card?
  • ever held a credit card merchant account?
  • ever rented premises?
  • ever financed a mobile phone contract?
If you answered yes to ANY of the above, have you cancelled the personal surety you signed at the time? Do you have paperwork to prove this?
I have two million reasons to regret I did not do this before my market changed and my business closed in 1992. And that was in 1992 Rands...
To fix this now, before things go wrong, is easy.
To fix this later, after warning signs appear, is much, much tougher.
When I faced these issues, there was nobody who could help.
Now there is.
You get the complete course for R497. This is the lowest price I will ever charge for these life-saving tools.
Save R1000 if you invest in South Africa's only course only business-owner survival before midnight tonight.

Please share this with another business owner.
Warm regards
Peter Carruthers

All the best from Rick at,a,

the most helpful website for shops in Sandton.

To view other issues of the newsletter, click these links (same page):
2018: January, February, March, April, May, June, July, August, September, Subscribe here or locate another period.