Marketing for Free (Almost)!
Small Business guru Peter Carruthers writes:
"When I started my first venture in 1984 I read a book on finding clients.
The author wrote that small firms cannot afford to outmarket big rivals. For
every R100,000 IBM spent on marketing, he suggested, a startup might afford
50 cents. At the time I competed with IBM. This resonated.
His solution was to write a monthly case study to only those people who
might ever buy from me. I did that for 8 years and built a R50 million
When I tried advertising in a magazine the cost of a single advert was more
than the yearly cost of the letters. And delivered no sales. Whereas the
letters delivered sales each time I sent them.
I had the same results with faxes. And then with email.
Email is the most effective way to make more sales. It is the cheapest way
to reach anyone. And you can do it for free.
Check out my course on the subject
- Learn how to find email prospects.
- Find out what to say to them.
- See how to start for free.
- Understand how to scale up once it works for you.
- Ask questions en route.
The March/May period in SA is usually harrowing. Too many holidays. Not
enough sales. So, a special discount until
Invest in the
How to Use Email to Sell More to More People course
. Get 33
years of direct marketing and emailing experience for R597-00. (That's
R700 off the regular price until midnight May 31
You will be making more sales before this coming weekend. (One client
started making sales the afternoon she started.)