Doing Business in Sandton, July 2017



Welcome to the Megaplex Business Booster Newsletter as advertised in our longstanding Newsletter: "Shopping in Sandton".  This short monthly newsletter will give you quick tips that can make your business more profitable, safer and --possibly-- more fun!

Control Your Google Chrome Downloads

(this tip first appeared in the Software Africa Newsletter - July 2017: subscribe here)

Tired of your Google Chrome downloads going somewhere where you cannot find them later? Would you like to download to different locations depending on what your are downloading? Get control over your downloads as follows:

In Google Chrome, click on the "three dots" menu button on the extreme top right. From the drop-down menu, choose Settings. Scroll down and click on Advanced. Scroll further down to the section "Downloads". Either set the location (e.g. to "C:\Downloads") or, next to "Ask where to save each file before downloading", move the slider to the right so that it asks every time.

Simple email Marketing Course: "Done" is Better Than "Perfect"

We often hesitate to send out marketing emails until they are "perfect".  We are afraid that the poor spelling and grammar will put people off.  We want to get the phrasing exactly right, the nuance perfect.

The trouble is that such emails may be sent late, or never sent at all.

Even a poor email can get some responses, which usually means greater than zero sales. On the other hand, the email that is not sent is guaranteed to produce zero sales!  --Which is better?

Do it now!

Speak First. Write Second!

Small Business guru Peter Carruthers writes:

The more I speak to people (and write to them) the more I realise how much more effective the spoken word is.

For more than six years I have asked, begged, and pleaded for sales folk to call within 30 minutes of an enquiry. That's a phone response, not an email response.

I have done this in my weekly blog, in hundreds of webinars and seminars. Yet most of us still think that writing a proposal in a vacuum is as effective as calling the prospect first.

There can be only one reason for that: They have not yet tried the phone call approach.

A simple anecdote from someone who sells top end programming training internationally. Heinz hails from SA, but lives on an island in the Mediterranean. some time back he emailed me.
"About a month ago, I received an enquiry from an Indian lady living in NYC. She was interested in some training. Not being very hopeful, I picked up the phone and started chatting to her. She told me she was on her way to Philadelphia, so I gave her a restaurant suggestion of a Greek friend of mine.
Shortly afterwards, she placed an order for my Masters Course (R35000).
She just told me she also wants to buy my Concurrency Course (R35000) - but I'll give her a 25% discount on that).
So a R61250 payoff for one little phone call? Not bad hey!

Bottom line: Making that phone call fast says more about your service than any writing will ever do. And asking for more detail says more about your caring than anything else can. But mostly, you will sell a lot more.

We have a fast startup email course that will get your first marketing email out the door within three days. You get it for R648.50. Click here to start right now

All the best from Rick at!

To view other issues of the newsletter, click these links (same page):
2017: January, February, March, April, May, June, July, August, September, October, November, December, Subscribe here.