Doing Business in Sandton, April 2019

Welcome!

Hello!

Welcome to the Megaplex Business Booster Newsletter as advertised in our longstanding Newsletter: "Shopping in Sandton".  This short monthly newsletter will give you quick tips that can make your business more profitable, safer and --possibly-- more fun!

This month we have another tip to help make you a Google search expert, an email scam warning, and a limited-time free offer for a course that could save your family if your business goes under...

On-Line Business Tip: Google Hacks - Specific Phrase:

Google is the world's most popular search engine. So it helps to know a bit more about using it than the average person.

It is easy to go to www.google.co.za and type in words to search for. Google will then search for pages where all those words occur. Sometimes that is not good enough; instead we want to search for a specific phrase, or make sure that specific words occur on the page.

Say, for example, that we want to find a program to produce soil profiles and borehole logs (like Software Africa's dotPLOT, for example). You could ask Google to search for soil profile borehole log (without quotes): That will produce about 787 000 results. However if you search for "soil profile" "borehole log" (with quotes), it finds only about 7 450 more specific results (including dotPLOT). 

Online Scams IX: "ABSA electronic fund transfer" Scam

You get an email:

From: ABSA|EARNINGS [mailto:NOREPLY.REF.ABSA00.REF.CONTACT@srv67-ip1-cdl.cdlnet.com.br]
Subject: ABSA electronic fund transfer

An electronic fund transfer was sent to your account.
Please Find attached below to view your payment and the date your direct deposit status will become active.

ABSA Online Banking

There is an atachment, ABSA.AUTHPAY.htm. The scammer expects you to open ( double-click) it.  This will take you to a scam website (you will see a URL that is nothing to do with ABSA).  The site will look a lot like an ABSA online banking site and, if you bank with Absa, you might be tempted to try to log in.  This will give the scammer your banking log-in details.

If you are using the Google Chrome browser, you should get the following message:

Deceptive site ahead

Attackers on xcitingtourism.com may trick you into doing something dangerous like installing software or revealing your personal information (for example, passwords, phone numbers, or credit cards). Learn more

You can tell that this is a scam by looking at the file extension of the attachment. No bank will send you an HTM (website page) file.  A legitimate bank email will not come from a rubbish email address like the one above, which uses a domain in Brazil (.br at the end).

The Most Important Training for your Business. Yours, Free.

 

Peter Carruthers, of Academy of Business Owners, writes:

Hi 

I closed my first business in 1992. The uncertainty leading to the 1994 election changed how we all looked at our companies.

I did not expect my clients to stop hiring staff and buying equipment. They were uncertain about their future. The logical thing for them was to slow down to wait and see.

I ran out of sales. I'd geared the business for growth. (It's the most common factor leading to small-business closure.)

Soon after that, I ran out of money. Business money and personal money.

Every guarantee I'd signed during eight years turned into a court summons. Lawyers and accountants had told me I had to sign them to get business loans and office space. Each summons turned into a judgment.

The first judgment stopped me from opening a new business to raise funds to bail myself out. My diabetes kept me from getting a real day job. It was an exciting time.

I spent the next three years talking to every business owner I could find. Every single one assured me they operated with the same structure I had used. In hindsight, it's the worst possible business structure.

Little has changed since.

I learned enough from them to assemble a course revealing how to cut your private risks to zero. I called it CrashProof your Business. More than 40,000 business owners attended. They applied the skills they gained to protect themselves and theír families.

It's not as easy as you might think. Nor is it as self-evident.

The election which started to my journey was precisely 25 years ago. That seems a good reason to share these ideas again. At least, until election day.

This course is only for people operating their own business. It applies to sole proprietorships, partnerships, close corporations, trusts, and (Pty) Ltd entities.

You get it free until midnight on May 8 - Election Day. This offer is open to anyone who owns a business or is married to one.

This course comprises 17 short videos. (I taped a complete live seminar at the UCT Graduate School of Business facility in 1998. )

You want to know this before signing your first:

  • ·         Bank account application.
  • ·         Loan application. (HP, Lease, Overdraft,...)
  • ·         Application to rent premises.
  • ·         Business credit card application.

This is the course that led to SA's best-selling book on small-business survival.

It is much easier to get it right the first time than to unwind it later. Fixing how you handle business money will remove all the losses closure provokes. Moreover, you will discover many more options to manage looming shutdown.

  • The best time to fix this was the day you started. The second best time to fix this is today.

Your free course is here It's online. You get lifetime access. Enjoy.

(I would appreciate you sharing this email with another business owner.)

All the best from Rick at megaplex.co.za,

the World's most helpful website for shops in Sandton.

To view other issues of the newsletter, click these links (same page):
2018: January, February, March, April, May, June, July, August, September, October, November
2019: January, February, March, May, Subscribe here or locate another period.