Doing Business in Sandton, April 2020

Welcome!

Welcome to the Megaplex Business Booster Newsletter as advertised in our longstanding Newsletter: "Shopping in Sandton".  This short monthly newsletter will give you quick tips that can make your business more profitable, robust, and safer.

You are receiving this because you subscribed, or because your business in Sandton or Bryanston appears on the megaplex.co.za website.

The Covid-19 lockdown is unprecedented in our lifetimes.  Are you wondering if your business will survive?  Below are some tips that may help.  The last one gives you a free business survival course.

On-Line Business Tip: Grow your Business with Google Ads

Google Ads (formerly called AdWords) are the easiest way to appear on the first page of Google Search.  By just paying Google for an Ad, you can bypass the tedious SEO and gradually building up rankings. When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.

When you advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit and their areas of interest.

Unlike most other forms of advertising, you only pay for results, not for displaying the advert. You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.

Our sister company, Software Africa, gets a steady stream of enquiries for CAD products and QuickBooks using Google Ads.

This tip first appeared in the Software Africa Newsletter.  It has run online since September 2000.

New Video from Podcaster Tim Ferriss

If you are worried about your future or that of your business, this new 10-minute video will help to give a sense of perspective: "Life Is Short: How to Add a Sense of Urgency".

How to Avoid a Critical Mistake During Covid-19 Time

Small business guru Peter D Carruthers (Peter@PeterCarruthers.com) writes:

"Hi

This is just a quick note about something critical during this scary time.

It's about a contract called an Acknowledgement of Debt.

I've just read a piece about negotiating with suppliers for new terms. The author assures the reader that the supplier will ask you to sign such a document. And that you should.

This is the worst advice on earth. Never sign one of these. Never.

There are three key reasons.

First, your firm owes the money. You don't.

But if you look at the Acknowledgement Of Debt, you find your name and your ID number at the top. Sign this document, and you take over the debt in your private capacity. This gives your creditor/supplier two different entities to chase.

Now that you are in the firing line, so is your house. Threatening to take your home is a much easier way to extract money from you than threatening to sue your business.

Your marriage contract probably allows some sharing of assets and liabilities. Good luck explaining this to the person you love when the Sheriff comes calling. (Been there, hated doing that.)

Second, when someone chases you for money, they must follow some rules.

They must prove your firm owes the money. They must prove they delivered the goods. They must demonstrate the products were as ordered. That the timing was correct. That the services were up to spec. These are all defences you can use to slow down the process.

Any lawyer can slow this process to a crawl. That buys you time, which is the most important thing you need now.

Third, They will promise you they will hold back if you sign the document.

There's only one way to put this nicely: they are lying.

This is the last step in a long process to get their money – and they leapfrog all your rights when they ask you to sign that document.

I suggest that if asked, you simply say No.

I doubt very much anybody is going to hammer you during this time. It makes a bad story when the press finds out. But the moment this thing looks like it's over, your signature on that piece of paper will haunt you.

If you want 100 minutes of life-changing business-survival training, click here to join my free Crashproof your Business course.

Right now I feel as if the reason I endured all of this stuff (because I made every mistake in the book) was so you could learn it before experiencing it.

Please share this now. Before people you know get hurt.

Warmest regards

Peter"


 

All the best from Rick at megaplex.co.za,

the World's most helpful website for shops in Sandton.

To view other issues of the newsletter, click these links (same page):
2019: January, February, March, April, May, June, July, August, September, October, November,
2020: January, February, March
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